Vision, Mission, Purpose, Strategy & Values

Our Purpose, Vision, Mission, Strategy and Values

Our Purpose

Champion local business

Our Vision

Simplify everyday business to improve everyday life

Our Mission

Empower businesses and consumers to connect effortlessly

Our Strategy


Develop bundles, measure and improve ROI


Build marketplace critical mass through jobs and consumer traffic


Simplify systems and processes, reset our culture

Our Values

At Yell, we believe that Values really matter and that how we work is just as important as what we do. The values are the 'DNA' of our business and underpin everything we do from the way we behave, to how we recognise our colleagues. They apply to all roles, at all levels, so no matter who you interact with, within Yell, you should expect to see our people demonstrate our values in all that they do.

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